Any business can become good enough, but greatness is achieved through diligent effort as it incorporates the principles Jim Collins lays out in this book.
If you already have a thriving business, there is always the temptation to become complacent and accept the status quo. This temptation quickly leads to stagnation while competitors pass you by. However, this can be different - with the right motivation and approaches, businesses can build on their successes and take themselves to the next level. In his book "Good to Great," Jim Collins outlines ways for companies to break out of their comfort zones and achieve great things. I've found these ideas incredibly helpful in creating new opportunities for my business and pushing us further than we ever expected. If you are not willing to be satisfied with good enough, then grab a copy of Jim's book and get to work!
“The good-to-great leaders never wanted to become larger-than-life heroes. They never aspired to be put on a pedestal or become unreachable icons. They were seemingly ordinary people quietly producing extraordinary results.”
- Jim Collins, Good to Great: Why Some Companies Make the Leap... and Others Don't
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“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.”
- Jim Collins, Good to Great: Why Some Companies Make the Leap... and Others Don't