As a business or company, we need to understand what is required for a new product or business to take off; Streamline the process with the principles Eric Ries sets forth in the Lean Startup.
Eric Ries's book, The Lean Start-up details how a business can effectively launch a product. He uses the example of Facebook to show investors the potential of the product with its small user base, allowing them to get their product out and build it out using investment funds. This book is excellent for entrepreneurs or companies looking to introduce or improve their products. Eric details what a minimum viable product is and how presenting a minimum product saves time and energy. Once your product is available to the public, the market will give you much-needed feedback so the company can address the issues that matter to the consumer. If you or your company are considering innovating in a specific space or releasing a new product line, this book will be invaluable.
“Success is not delivering a feature; success is learning how to solve the customer’s problem.”
- Eric Ries
Click the to link below to learn more about this product.
“When in doubt, simplify.”
- Eric Ries