This book will teach you the shared characteristics of eighteen of the world’s most successful and long-lasting companies.
This book outlines what makes companies like Amazon, Apple, Ford, and GE successful over multiple generations. If you want to understand what it truly takes to become a timeless company capable of withstanding the test of time and outlasting its founder, this is the book for you. Jim Collins draws attention to 12 myths people often believe when establishing such companies and reveals what goes into building corporate empires of this caliber.
The core values at the heart of these companies are not objectives or mission statements; instead, they form a mindset that governs every action taken within the organization. From the CEO to the laborer, these shared principles create an atmosphere of unity and cohesion throughout the business.
Whether you are devoted to growth or looking for ways to build your legacy, this book will provide invaluable lessons on cultivating a business that extends beyond your lifetime. While it won't promise overnight success, these principles have been observed in the most successful companies and are worth studying and applying to your business. So dive into this book intending to do just that - you never know what could come of it! Good luck! And may you find the success you seek.
“When in doubt, vary, change, solve the problem, seize the opportunity, experiment, try something new (consistent, of course, with the core ideology)—even if you can’t predict precisely how things will turn out. Do something. If one thing fails, try another. Fix. Try. Do. Adjust. Move. Act. No matter what, don’t sit still.”
- Jim Collins, Built to Last
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"Visionary companies are so clear about what they stand for and what they’re trying to achieve that they simply don’t have room for those unwilling or unable to fit their exacting standards.”
- Jim Collins, Built to Last